Here’s Why Your B2B Content Strategy is Failing

Humans have developed quite sensational abilities to detect subtle emotions, facial expressions and tiny cues. Our cavemen ancestors needed to sharpen their senses to survive in the wilderness, surrounded by life-threatening enemies. We now can literally smell fear, project complex feelings with small facial twitches and spot danger within milliseconds. So, it’s safe to sayContinue reading “Here’s Why Your B2B Content Strategy is Failing”

Advertisement

Before You Start Posting Regularly on LinkedIn – You Must Consider Your Context

TLDR: It’s not enough to post scattered pieces of good content around. Decide on your recurring motive (whatever that is) to build your cohesive voice and personal brand. I started posting regularly on LinkedIn a few months ago around June to start building my personal brand. I suppose like many of you, I was keenContinue reading “Before You Start Posting Regularly on LinkedIn – You Must Consider Your Context”

7 Calendar Tips that Changed My Life

Not sure what Darwin would say about this but I don’t like leading my professional life (or life in general) in survival mode. That feeling of chasing your own tail, not having time to breath, plan and strategise just makes me severely unhappy and unsatisfied. Blame my half Millennial- half Gen Z self, but I’mContinue reading “7 Calendar Tips that Changed My Life”

Useful & Useless Questions

You’ve probably been there. Your Zoom meeting started 10 mins late because key participants had issues connecting. You prepared a killer presentation flow and timed it- you still kind of have enough time. You start off and your audience is more active than the usual. Woohoo, great! Charts are on point, slides are sleek. You’reContinue reading “Useful & Useless Questions”

Earning your Listeners’ Attention in Video Meetings

In our new, post COVID-19 reality, video conferencing is here to stay. A lot of companies like Google and Twitter reported boosted efficiency and employee happiness whilst reducing heavy rent and office maintenance costs. I know I’m one of those workers- my super packed calendar allows me to work in the most focused manner possibleContinue reading “Earning your Listeners’ Attention in Video Meetings”

Want to start your career in tech sales? Everything you need to know about sales roles.

Looking to start your career in sales but confused as to what position could suit you? In this video I talk about the different kinds of roles that exist within a sales org as well as the necessary skills and experience. If you want to reach out with a question or to consult- message meContinue reading “Want to start your career in tech sales? Everything you need to know about sales roles.”

The Most Engaging Word to Anyone

There is one word that is the most engaging to anyone, worldwide. Use this word and your counterpart’s head will immediately rise up, like an instinct. It’s a universal word that can be applied in any meeting, call, negotiation, discussion. That is…a name. Voicing your counterpart’s name immediately grabs their attention since it’s engrained inContinue reading “The Most Engaging Word to Anyone”

Upfront contract for upstanding expectations

It’s so common.  You’re in a meeting where you have to present an important topic.  You’re a bit nervous, really excited and you worked darn hard on your speech and supporting materials. You got this one.  You start off with your strong opening, dive into your beautiful charts, getting to that one story you knowContinue reading “Upfront contract for upstanding expectations”